Canada’s Competition Bureau is seeking public comments on a new law that aims to crack down on so-called greenwashing, after major players in the oil industry complained about the Trudeau government initiative.
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The vague amendment raised alarm in Alberta’s oil industry, prompting some groups to remove online environmental claims. One was Pathways Alliance, an umbrella organization touting the green credentials of oil sands companies, which scrubbed its online and social media content last month. The bureau asked for commentary regarding which environmental claims may be hard to test and foreseeable challenges for companies, it said in another note. Stakeholders have until late September to comment.
The Canadian Association of Petroleum Producers was among the groups that took down material from its website after the bill’s passage. The amendment also drew ire from Alberta Premier Danielle Smith — who said in a statement the legislation appears to be “part of an agenda to create chaos and uncertainty for energy investors.”
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