Canadian cinemas preparing for fallout of Hollywood strikes
strikes and plan to show more classics, cult favourites and live events if the labour disruptions stretch on.
“I am absolutely petrified about it,” said Jeff Knoll, chief executive of Film.ca Cinemas, an Oakville, Ont. theatre. “There’s no question that if the strike drags out, are going to have to either start spreading out their content or simply postponing it until a point in the future when they anticipate the strike will be over,” he said.Even if they don’t switch up their release schedules, Knoll thinks theatres will be hit hard by a lack of promotion around films.
“It didn’t perform the way it was supposed to perform over the weekend and it could very well be because there wasn’t as much publicity with the stars, particularly Tom Cruise, leading up to opening day.”
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