Canadian movie theatre owners say they're nervously watching for developments in dual Hollywood strikes and plan to show more classics, cult favourites and live events if the labour disruptions stretch on.
Canadian movie theatre owners say they're nervously watching for developments in dual Hollywood strikes and plan to show more classics, cult favourites and live events if the labour disruptions stretch on.
"We barely survived the pandemic...and we are quite nervous about what the future is going to hold with all that's going on in Hollywood right now." Even if they don't switch up their release schedules, Knoll thinks theatres will be hit hard by a lack of promotion around films. "It didn't perform the way it was supposed to perform over the weekend and it could very well be because there wasn't as much publicity with the stars, particularly Tom Cruise, leading up to opening day."
As a result, the Rio often screened new films months after they were released and relied on a rotation of previously released fare, burlesque and drag shows and Canadian hits.
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