The ads are part of a broader shift in tone by Prime Minister Justin Trudeau's government on immigration and an effort to clamp down on refugee claims.
The C$250,000 in advertisements will run through March in 11 languages, including Spanish, Urdu, Ukrainian, Hindi and Tamil, thedepartment told Reuters. They are part of a broader shift in tone by Prime Minister Justin Trudeau’s unpopular government on immigration and an effort to clamp down on refugee claims.
The four-month campaign is budgeted to cost a third of the total spend on similar advertisements over the previous seven years. Its immigration minister has hinted at fast-tracking claims deemed unlikely to succeed. The government is hoping millions of people will leave the country on their own when their visas expire, and the immigration minister has threatened to deport them if they do not.In January 2017, when Trump took office, Trudeau tweeted: “To those fleeing persecution, terror & war, Canadians will welcome you, regardless of your faith. Diversity is our strength #WelcomeToCanada.
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