Moon Mist has become a symbol of the East Coast's uniqueness in Canada, a cultural marker of sorts for the region
After joining his family's creamery business, the story goes, Bruce Hart travelled from Nova Scotia to the U.S. to attend 'Ice Cream University.'
To some, it's a heavenly trilogy of tastes, while to others it's an odd mash-up of cloyingly sweet flavours. But it's defended by many as the region's unofficial frozen treat.Ice cream stands and corner stores across the Maritimes scoop out Moon Mist all year long. Many say they go through several 11.5-litre vats on a summer weekend, leaving children in tears and adults in a huff if they sell out.
The company soon after began making the blend of banana, grape and blue raspberry under its Polar Ice Cream brand. Flavour houses are companies with commercial food labs that develop, manufacture and supply flavours to various industries. The concentrated natural and artificial flavours can be used in everything from ice cream to gum. One of these companies likely promoted Moon Mist as part of a portfolio of new flavours presented to dairies, MacLennan said.
But other than a few smaller dairies, Moon Mist ice cream largely seems to be an Atlantic Canadian phenomenon. For decades, Moon Mist was only sold in 11.4-litre tubs to ice cream parlours. But in 2015, Scotsburn began selling smaller sizes in retail stores.
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