The tourism industry rolled out a road map Thursday it hopes will bring more visitors to Canada after the bruising it took during the COVID-19 pandemic.
WATCH ABOVE: Statistics Canada data shows a slow recovery for the country's tourism sector in some areas. Amid ongoing tensions, trips from China are down a long way from what they used to be. Global's Nathaniel Dove looks at what that means for the economy and whether the visits could resume – Mar 11, 2024industry rolled out a road map Thursday it hopes will bring more visitors to Canada after the bruising it took during the COVID-19 pandemic.
“We would love to retain our workforce longer into the season. And normally the product doesn’t need to be hugely adapted to take in a new season like fall and approaching into winter,” Walden said in an interview.“We really need to lean heavily on expanding further into the shoulders.”Drawn-out vacations would also amount to millions more in the coffers of hospitality companies, federal Tourism Minister Soraya Martinez Ferrada said.
She said marketing campaigns will focus on “getting travellers to say, ‘If you’re going to come, you’d better stay a couple days more, because Canada is big.'”Loblaw agrees to sign grocery code of conduct. Why it took so longThe federal strategy also looks to promote a broader range of destinations, from Indigenous-owned projects to ecotourism spots off the beaten path.
By 2030, the goal is to boost Canada’s spot in a World Economic Forum ranking on tourism development after the country slipped out of the top 10 for the first time in 2022.Tourism has come roaring back from pandemic lows, but operators say the sector has yet to reach pre-COVID levels and debt remains a hefty burden for thousands of small businesses across the country.
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