Canada’s casual work force has rapidly expanded during the pandemic, new data shows, and certain advantages that Canadians have over international competitors could be driving higher-than-average rates
Canada’s casual work force has grown significantly in recent months, and new data suggests its gig workers are among the highest paid in the world.international data from 50 popular job categories across the online freelance platform Fiverr, looking specifically at those assignments that could be completed in three days or less. The study found that Canadians ranked 5th among the 37 member nations of the Organization for Economic Co-operation and Development for average earnings on the platform.
According to the Intuit study, 39 per cent of Canada’s new entrepreneurs said they started their business because they had more spare time, while 23 per cent were motivated by financial pressure. An additional 15 per cent launched their business after identifying an unmet need in the market. “We’re diverse, educated, and digitally savvy; we are more internet-connected than many of the other nations,” he says. “We’re cheaper; if you look at us relative to the U.S. and other markets, our labour pool market, especially in tech, is cheaper, and that’s a draw. Time zones, we’re sitting next to the biggest market in the world, and that time zone, especially in a virtual environment, creates some synergies that make us an attractive market.
While Canada’s growing casual work force is likely a significant contributor to the nation’s economy, there remains some hesitancy to track“We get these monthly jobs reports in Canada, the U.S. and elsewhere, and they really only answer the question, ‘Do you have a job or not?’ and that’s really not the relevant question right now,” says Danielle Goldfarb, the head of global research for RIWI Corp., a global trend-tracking and prediction platform.
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