Canada's alcohol industry is pushing back against a call for mandatory warning labels on booze containers as suggested in new guidance that also greatly limits the recommended amount Canadians should be drinking.
CJ Hélie, president of Beer Canada, said the industry is voluntarily informing people to drink responsibly so there's no need for any labels.
The guidance is based on the findings of a panel of 23 experts who reviewed nearly 6,000 peer-reviewed studies as part of a two-year process that also considered feedback from 4,845 people during an online public consultation process in spring 2021. However, Hélie questioned the experts' methodology and said the current findings required an independent review, a sentiment echoed by Spirits Canada president Jan Westcott.
Rob Taylor, spokesman for Wine Growers Canada, said the group did not take part in the consultations. He said it launched an online initiative called "The Right Amount" in November to educate consumers about responsible drinking and how to calculate the number of standard drinks in a glass or bottle of alcohol, depending on the volume and percentage of alcohol.
Paradis called the QR code a marketing tool and disagreed with its focus on binge drinking rather than the risks of low levels of consumption. Advice should come from health experts, she said.
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