100% of the proceeds from the jackets will be donated back to the Inuit communities.
, Canadian outerwear brand Canada Goose is bringing its wildly popular Project Atigi collaboration back for a second year.In 2020, the brand has teamed up with 18 Inuit designers from four Inuit regions in the country – Inuvialuit, Nunatsiavut, Nunavut and Nunavik – to create a custom capsule collection of 90 parkas. Each of the designs has been made using traditional skills and design techniques combined with Canada Goose’s premium fabrics.
In a release, the brand describes the women behind the parka designs, saying: “The designers of Project Atigi are mothers and grandmothers, nurses and teachers, office workers and small business owners – but when they pick up a needle and thread, they become something else: designers.” It goes on to explain how each of the 18 women were sent kits which includes the brand’s Arctic Tech fabric, fur for trimming, and zippers and lining.
Alaana Tatty is one of this year’s designers, and is also the founder of a parka making school at her local community centre in Rankin Inlet, Nunavet. On designing for Canada Goose, she says, “Knowing someone out there, around the world. will own one of my parks makes me nervous – and excited. I think I’ll feel so proud.” For Olivia Tagalik, also from Nunavet, the design needed to be practical for the winters here in the North. “We’re alwasy going out, either driving or on a Ski-Doo or an ATV.
The skills these women possess have been passed down through generations before them, making them incredibly valuable and important to protect. “It’s each of our responsibility to learn as much as we can to ensure that it’s passed down to the next generation,” says Tagalik. Lisa-Louie Ittukallak from Puvirnituq, Quebec, agrees. “Keeping up our traditions is important to me because it’s very beautiful,” she says.
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