Carrie Baker, the company\u0027s president, has seen statistics suggesting 80 per cent of consumers under the age of 30 shop for pre\u002Dloved goods
Baker has seen statistics suggesting 80 per cent of consumers under the age of 30 shop for pre-loved goods, but interest in purchasing second-hand items stretches beyond the youngest cohort of shoppers.
Canada Goose is also no stranger to the circular economy _it has been making fabric and material donations to remote communities and Indigenous sewers since 2009 — but has never offered a trade-in program before.Article content The Generations program works by allowing those wanting to trade in pieces to search Canada Goose’s catalogue using their item’s style number to get a sense of how much the company may give them in gift cards.A men’s Crofton vest in black camo was selling on the company’s website for US$650 this month. The Generations search tool showed someone hoping to trade it in could receive between $357 and $250.
If a customer decides to go ahead with a trade-in, Canada Goose will send them a prepaid shipping label and once the company receives the item, verify that the product is not a knock-off and then assess its condition.
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