The regulations restricting interprovincial shipping to Ontario are set to expire July 1, which has wineries in British Columbia and Nova Scotia eager for the opportunity to expand their markets
. At a time when producers rely heavily on internet sales and direct delivery to consumers to make up for losses to retail, restaurant and export sales, this new channel would help struggling businesses, expand consumer choice and help the growth of the domestic wine, beer and spirits industries.A resurgent interest in buying Canadian and investing in local supply chains also plays into the rationale to embrace internal trade.
Meanwhile grey-market shipments from Okanagan vineyards to Ontario doorsteps continue, albeit a little more veiled and under the threat of criminal charges for the buyer. Considering that more than 90 per cent of bottles of wine are consumed within an hour of purchase, the ability to order a case of sparkling wine from Nova Scotia, syrah from the Okanagan or pinot noir from Quebec isn’t going to affect provincial liquor sales in Ontario. British Columbia’s retail chains certainly haven’t suffered from increased competition.
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