Beauty TikTok and a whole new crop of new brands seem to think so.
has more than 7 million views, with thousands of videos of people detailing how they purportedly changed their mindset andtheir way to good skin via daily positive affirmations such as "My skin is beautiful" or "I trust my skin's healing process." a self-help book that's sold 30 million copies on the idea that anything you wish for in life can be attained via the law of attraction — manifesting has had a resurgence with a younger audience online in the past few years.
"Consumers have a much more holistic, 360 view of skin care now," Clare Varga, Head of Beauty at Trend Forecasters, explains. "Self care is seen as a natural extension of skin care and taps into the idea that how you feel mentally and physically shows on the outside." This has only been intensified by recent world events. "The pandemic and the subsequent polycrisis have left many people feeling out of control and anxious, which of course can reflect in complexions.
While asking the universe for better skin may seem like a farfetched approach, the mind and skin are more connected than we might think. After all, it's no coincidence when we break out before an important meeting or look glowing after a vacation. It's what, dermatologist, psychiatrist and author of "The Mind-Beauty Connection," calls a bidirectional relationship.
The skin-stress connection is well researched, but the link between positive thinking and the complexion is less so. However, a small study conducted by Dr. Murad does support this idea. He claims that when women repeated his eleven affirmations twice a day alongside journaling for five minutes for eight weeks, their skin showed significant improvement. "Affirmations give us the strength from inside to have the appropriate strength on the outside.
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