“Is there any way that the awards themselves can become more relevant to the mainstream without seeming like a gimmick?”: Vanderhoofy joins KateyRich to discuss the Oscars, the Grammys, and where both may go from here.
and many more amazing artists were revolutionizing the pop charts.
But between the Oscars and the Grammys, it feels like we’ve crossed some sort of rubicon where the awards themselves seem inscrutable to the public, yet the telecasts are certainly not appointment viewing. The Recording Academy has dealt with the divide between what it likes and what real people listen to by adding a nearly infinite number of categories, which seems to have made it worse.
It seems that the Grammys have solved the problem by essentially going all in on spectacle and making the awards an afterthought, while the Oscars are basically stuck trying to do both at the same time. I imagine Oscar producers are puzzled by how the Grammys get away with awarding dozens of statues off the air, while shunting eight categories to an untelevised preshow this year led to an outright revolt.
Of course, my answer to this is a little self-serving coming from a magazine writer, but it really comes down to centering storytelling. One thing I have learned from my years of obsessive Olympics watching is that a person can get into anything if a narrative is presented to them in the right way. NBC always weaves short documentaries about the athletes into the coverage of their main events, and it makes wins and losses so much more legible.
I think the Recording Academy could definitely stand to rethink its entire approach to genres and awards categories, but it’s clear that the Oscars and the Grammys telecasts both need to adapt to some of television’s modern-day best practices. They need to introduce the main characters of the program well in advance and incorporate them into the marketing for the event.
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