Right now, a nation full of people that just finished watching Ken Burns’ 16-hour “Country Music” series, not having actively listened to the genre in some years, or ever, is turning to radio to se…
Right now, a nation full of people that just finished watching Ken Burns’ 16-hour “Country Music” series, not having actively listened to the genre in some years, or ever, is turning to radio to see what’s new that might be on a happy continuum with the historic country they just saw and heard. And in a lot of cases, they might be going:’s rising single “Heartache Medication” is playing, in which case they won’t feel burned at all.
Some label chiefs who’d had two No. 1 radio singles off an artist’s last record would be taking more of an extended victory lap. But Mabe is more focused on some hurdles still to be overcome on the way to a bigger prize. “He’s not had a ton of TV bookings” up till now, she says, “for the mass audience to discover who he is. You have to build enough of a story so that you don’t think he’s just too twangy, or that there’s too many fiddles.
Normally, this kind of talk is grounds for getting right on the fast track to … cult status among the alt-country crowd. Or a sure bet for what to give Grandpa for Christmas along with that Vern Gosdin greatest-hits set.
This determination comes naturally. At a time when virtually any other country singer in her or her 20s or 30s literally grew up on hip-hop and pop alongside whatever Nashville was bringing, Pardi is the rare example of what can happen when you’re a specialist and not a generalist, as a lifelong fan as well as artist.
Adds Mabe, “The lifestyle and what he’s chosen to make his own country music sound like are the instruments that have been around for a long time, but he’s still got his own flair to it. He has so much of his own flair that it’s bringing in an audience that’s maybe never heard traditional country music before. Maybe they just want to go dance. And he’s not one thing. But what I love is that he’s the same guy I met in 2011.
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