Climate change has come to the Los Angeles County Fair.
Months before Miguel Santana began his new job as the president and chief executive of the Los Angeles County Fair Assn., he asked his four daughters, ages 19 to 29, to visit the fair with him.In the past, Fairplex officials have blamed the stifling heat that bakes Southern California each summer for attendance numbers that have fluctuated from a 16% drop in 2014 to a 6% increase the following year.
In addition, the Fairplex plans to more than double the number of shade sails that hang over the main thoroughfare that runs the length of the fairgrounds, a $50,000 investment. The fair will also add two more mist-spewing cooling stations, bringing the total to five. Santana also hopes to draw budget-minded fair fans with daily ticket prices that have not increased since 2016: $14 for adults on weekdays and $20 for weekends. He has also persuaded most food vendors in the fair to offer meal deals for $6.50, down from $6.60 last year.
This year’s theme, “Fair Goes Pop,” focuses on the Los Angeles influence on pop culture in music, art and architecture. That means visitors can walk around small-scale versions of the Hollywood sign, Griffith Observatory, LACMA’s street light display and Randy’s Donuts.Since 2011, outside groups have promoted via social media an informal day, known as “Gay Day” at the county fair. For the first time, the fair plans to formally support and promote an entire weekend — Sept.
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