The founders of Vervet focus on farm-to-can cocktails and diversity.
It seems appropriate that the founders of Vervet, a canned craft cocktail company, met at a bar. Tuan Lee and Alex Rosenblum were regulars at Messhall in Los Feliz in 2014, and Hope Ewing was the bartender who would pour their go-to drink: Diplomático rum on the rocks.
They source the kumquats used in their Tōyō sake tonic, for example, from Riverside’s Tarsadia Organic Farms, which is owned by a family with roots in Gujarat, India. The Cascade hops they add to the same recipe are harvested from Sow a Heart Farm in Ventura County; it’s owned by the couple behind Sage Plant Based Bistro & Brewery, chefs Mollie Engelhart and Elias Sosa.
Rosenblum, an attorney, fell in love with cocktails while frequenting local bars like the Smog Cutter and Tiki Ti. As the craft cocktail scene grew, his passion for the drinks did too. Some of those ingredients made their way into Vervet’s Angelicano cocktail, an Italian-style spritz created for Negroni lovers. It also uses Southern Californian citrus, like grapefruit and orange peel.
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