Can Canada Build Trust in AI?

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Can Canada Build Trust in AI?
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A new survey reveals that Canadians are deeply concerned about artificial intelligence, fearing job displacement, data mishandling, and algorithmic bias. While the federal government is working to promote responsible AI development, the article argues that building public trust requires more than just technological advancements. It emphasizes the crucial role of public institutions in ensuring transparency, accountability, and public engagement in AI development and regulation.

People check their phones as AMECA, an AI robot, looks on at the All In artificial intelligence conference on Sept. 28, 2023, in Montreal.Clifton van der Linden is associate professor and director of the Digital Society Lab at McMaster University. He is also the founder and chief executive officer of Vox Pop Labs.

The federal government has taken steps to promote the development of responsible AI, which strives for AI that is deemed trustworthy. However, this approach too often focuses on the technology itself and runs the risk of underestimating or altogether overlooking the role of public institutions in brokering trust.

This is not because food itself is inherently trustworthy or because Canadians are particularly knowledgeable about the inner workings of the food production system, but because they have confidence in the regulatory frameworks put in place to ensure their food is safe to eat. Rather than download responsibility onto individual Canadians to evaluate claims of the trustworthiness of AI, Canada’s public institutions need to earn the trust required to provide Canadians with assurances that they ensure the technology’s safety. At the same time, the institutions need to give Canadians certain discretion to make informed decisions about the level of risk they are willing to take on.

The public’s trust in new technologies like AI ultimately hinges on their trust in the institutions responsible for its oversight and regulation. When these institutions falter or fail to demonstrate their accountability, public confidence in innovation can erode swiftly.

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