Activision Blizzard's new game 'Call of Duty: Mobile,' enjoyed the 'largest mobile game launch ever,' according to Sensor Tower.
"Mario Kart Tour," which saw 90 million installs in the first week of launch, and "Pokemon Go," which was downloaded 85.5 million times in the first week of its debut in August 2016.
"Call of Duty: Mobile" also topped the first-week performance of rivals "Fortnite" and "PlayerUnknown's Battlegrounds," which racked up 22.5 million and 28 million downloads respectively. The game is initially free to play and comes with in-app purchases where users can buy skins for weapons and other equipment. That freemium model has proven successful with the likes of "Fortnite" and "PlayerUnknown's Battlegrounds," which have lured inLaunched by publisher Activision last week, "Call of Duty: Mobile" features similar gameplay to previous titles in the franchise, bar the fact that players are using their thumbs to move around and shoot enemies.
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