California movie theaters could reopen this weekend as Hollywood gears up for the release of 'Tenet' in July, but audiences could be wary
The National Association of Theatre Owners, the largest movie-theater trade group that represents theaters across the US, confirmed to Business Insider last week that it wasthat Warner Bros. and "Tenet" director Christopher Nolan were "optimistic" during the company's earnings call last week.
And then there's the question of whether moviegoers would even want to go to a movie theater in July., the share of consumers who say they would be comfortable attending a movie theater has been increasing since mid-May. Morning Consult surveyed 2,200 US adults from June 2 to June 5 and found that 22% said they were currently comfortable attending a theater, up from 16% for the last survey in May. But the number was still below that of going out to eat or going to a shopping mall.
"If it were tomorrow, I would say no," one person said. "It depends what the [coronavirus] numbers are then." Warner Bros. could be thinking about the long-term performance of "Tenet." Shawn Robbins, the chief analyst for, noted to Business Insider that movies won't be as front loaded this year when they come to theaters, but with less competition, have a chance to "stick around longer" at the box office.
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