California's tourism-dependent towns cautiously prepare new marketing for reopening

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California's tourism-dependent towns cautiously prepare new marketing for reopening
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Tourist spots prepare to welcome visitors once coronavirus restrictions are lifted

Patty Baird ticked off the changes she’ll be making at the Cedar House Sport Hotel when it reopens in Truckee, a town of more than 16,000 near Lake Tahoe that thrives off summer tourism.

California tourist destinations with economies devastated by the state’s coronavirus stay-at-home order are preparing to welcome visitors once restrictions are lifted. But though many in the industry eagerly await the moment they can declare themselves open for business, the uncertainty of when tourism will re-commence, and if there will, in fact, be a surge in visitors, has kept marketing efforts in limbo.

The governor’s plan expands decision-making at the local level, allowing some communities to move further ahead into the reopening process and open businesses — such as restaurant dining rooms — beyond those in the statewide policy.People enjoy the public beach in Tahoe Vista on the north shore of Lake Tahoe. Cities and counties that live off tourism are strategizing for how to prepare for an influx of out-of-towners when coronavirus restrictions are lifted.

Marketing tourist hubs again, she said, will start with stay-cations and then move toward pulling people farther away from their homes. Maintenance worker Livio Dancus sands the railing in preparation for guests at Mourelatos Lakeshore Resort. Other preparations in anticipation of summer tourists have moved forward. Truckee and North Lake Tahoe officials, for example, haveFourth of July fireworks. Truckee Mayor Dave Polivy said that if counties don’t show consistency in permitting special events, crowds could overwhelm one area.

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