California lawmakers have shelved a measure to outlaw “Big Gulp”-style sodas to avoid dragging down the rest of a package of bills that sponsors say is aimed at reducing obesity, including a soda tax and health warning labels on sugary drinks.
California shelved a proposed ban on large sodas Tuesday. Eric Moore, in photo, attends a protest billed as the ''Million Big Gulp March" in Lower Manhattan against a similar proposal there in 2012.
“Make no mistake, the disease and suffering created by sugar-sweetened beverages is one of the most pressing public health issues of our time and must be addressed,” he added. “Truly resolving this issue will be a multi-year conversation, and I look forward to the conversation.” “We remain committed to working with the Legislature on effective ways to address its budgetary and public health concerns and to ensure that food and beverages remain affordable for all Californians,” said Steven Maviglio, a spokesman for the association.The Chamber and the 7-Eleven corporation said that educating the public would have a greater impact on consumption than capping drink sizes, while theater owners said larger sizes make economic sense for families going to the movies.
However, the legislative panel supported a proposal by Assemblyman Richard Bloom that would add a fee of 2-cents-per-fluid-ounce tax to raise up to $3 billion annually for public health programs. The fee would add 24 cents to the cost of a 12-ounce can of a sugary drink.
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