Over 10 days, the Calgary Stampede will generate $282 million in economic impact for province of Alberta, $227 million to Calgary, according to the Conference Board of Canada.
WATCH: It’s a gold rush. The Calgary Stampede nets almost $300 million in economic impact, and about $227 million stays in the city. Doug Vaessen has details.The Calgary Stampede , billed as the Greatest Outdoor Show on Earth, is big business for Calgary and the province of Alberta, says CEO Joel Cowley.
“In 2019, the Conference Board of Canada conducted an economic impact study. Year-round, the Calgary Stampede — largely because of the Calgary Stampede 10-day festival and our convention event business — generates $540 million of economic impact for Alberta.Calgary Stampede will continue amid water emergency: ‘The show will go on’
Brad Parry, CEO of Calgary Economic, says the number is actually higher because investors come during Stampede to experience the event and the community as a possible investment opportunity.“Site selectors are people who look for large-scale opportunities to build and invest in the community.“For us, it’s a chance to showcase not just what’s happening in Calgary, but again the true community spirit and the business environment,” Parry said.
“We talk about this is a handshake deal kind of a city, and coming to town during the Stampede just proves that for us over and over again.”
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