The Caitlin Clark Effect is just ramping up and seems to be unstoppable, much like the player herself. Like Jordan, her impact off the court will be felt by generations of sports fans.
Raptors return on investment is the real dealMLS Cup the winning goal in record-breaking season for soccer in North AmericaNorth America’s oldest sport catches momentum in new professional localesCanadian Football League fanatics fuel financialsCanada’s Davis Cup team finding loveThe best player will dominate every game with accurate long-distance bombing, an ability to find open teammates for scores, and an unwavering enthusiasm and leadership that translates into victories almost all the time.
3) Clark, who has already declared for the WNBA Draft, will be the first pick by the Indiana Fever on April 15 in Brooklyn. 6) She will lead women’s basketball to the forefront of professional sports and marketing, at least in North America, like no player has done since Michael Jordan transformed men’s hoops starting in the late 1980s.
One look at the TV ratings explains this emerging phenomenon. The game between Iowa and Ohio State on March 3 drew 3.39 millions viewers on Fox Sports. Sports Media Watch reports that it was the most watched women’s game since Tennessee played Connecticut in January, 1999. Further, it is the second-most viewed college basketball game this season, women’s or men’s. Only a game between Arizona and Michigan State in November had more viewers.
“This will certainly be a moment we’ll look back and say you know it was a game-changer for us,” WNBA commissioner Cathy Engelbert told Sports Business Journal upon the news of Clark’s announcement to go pro.
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