Collections are designed to serve both a seasoned golfer and a woman first dabbling in...
Whether the wearer is a scratch player or simply expert in sipping rounds of Arnold Palmers, Byrdie Golf Social Wear is on a mission to infuse fashion into the game of golf.
“You were really compromising your personal style for performance,” Williams says. “You immediately wanted to go home after your round and change into something you felt more comfortable in before dinner or cocktails.” Landing on a luxury performance fabric manufactured in the States, they incorporated feminine details such as Liberty floral prints, gathered shoulders, bright pastel stripes that edge pleated skirts and cropped trousers in kicky plaids. Byrdie is the nickname of William’s grandfather, Byrd, which “speaks to that heritage piece of the brand,” she says.
The founders believe millennials and younger generations can become interested in golf “simply through fashion,” Williams says.
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