The location of his digital ad buy lends some insight into Pete Buttigieg’s post-early state strategy
Pete Buttigieg is pushing into Super Tuesday and beyond with a round of digital ads in seven states, targeting counties that flipped from Barack Obama to Donald Trump in 2016 — shedding light on the former South Bend, Ind., mayor’s strategy in the next phase of the primary.
Buttigieg, who has not yet built out a robust on-the-ground infrastructure in Super Tuesday states, is going up with abuy in Minnesota, Michigan, Maine, North Carolina, Pennsylvania, Wisconsin and Virginia. The ads, airing on YouTube, will kick off after Tuesday and will continue to run through March 3. They’re added to a slate of buys in Nevada and South Carolina, the remaining early states.
But the ads don’t cover a swath of southern and Sunbelt states, from Alabama to Texas to California, where Buttigieg will likely face the stiffest competition against presidential rivals who poll better among voters of color, particularly former Vice President Joe Biden. Buttigieg, who narrowly won Iowa last week, entered New Hampshire with the wind at his back, watching his poll numbers in the state grow this week. But Sen. Bernie Sanders, who hails from neighboring Vermont, still leads and Buttigieg is staring down a slate of more diverse states where he has so far struggled to gain any significant traction.
Another challenge for the Democratic presidential candidates looms large on Super Tuesday. Former New York City Mayor Michael Bloomberg has already dropped more than $300 million on TV ads in these states, as his national polling numbers continue to creep up.Sign UpBy signing up you agree to receive email newsletters or alerts from POLITICO. You can unsubscribe at any time.
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