Chinese visitors bring billions of dollars to Los Angeles each year. But as price incentives to buy abroad fall, this is starting to change.
in China — they are being forced to adapt their offerings to an increasingly sophisticated and globally aware audience. According to luxury consultant Nancy Hsieh, who advises brands on how to engage with Chinese clients, Chinese abroad have become taste-makers for their friends back home and often make purchases on their behalf.
During her undergraduate years, from 2014 to 2017, “my friends and I would go [luxury] shopping every one or two weeks,” Zhu said. “I think we were probably spoiled because our parents would give us a lot of money.” Kathy Smits, the L.A. tourism board’s vice president of international tourism, said that these shifting tastes are changing the way Chinese visitors engage with Southern California’s luxury businesses. “It’s no longer ‘hop on the bus and visit as many shops as possible,’ ” Smits said. “Now they want to ‘live like a local,’ try the local cuisine and have more unique experiences.”
Many retailers have switched their focus to more localized groups of Chinese, said Hsieh, citing one of her clients — the manager of a prestige watch company on Rodeo Drive — as an example.
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