Businesses to be asked to cut prices through taxpayer-funded ad campaign
Number 10's new cost of living tsar David Buttress asked business leaders on Monday night for their ideas onA government source told the BBC the government will not provide any funding for businesses to cut prices.The campaign would be about recognising the efforts of businesses who are trying to help consumers with the rising cost of living, and "amplifying and channelling them" as well as encouraging other businesses to do the same.
The BBC has been told businesses will be encouraged to join the campaign by introducing price-cutting measures, and in exchange will add the campaign name and logo to their branding. The government intends to launch the campaign in early July.In a speech to business leaders at the CBI on Monday night, Mr Buttress told them he wanted their "best ideas on how to help" to take to the "heart of government".
Examples he used to demonstrate how private companies could help included "extending mobile phone company social tariffs", "learning from the success of Gregg's breakfast clubs" - where the chain gives a free breakfast to some school children - or popularising apps that sell off cheap food that would otherwise go to waste.
It's understood the slogan, which is still being decided, will promote a message about helping out in tough times, which businesses could display to give them "kudos", as a government source put it, by cutting their prices for consumers using money they would otherwise use on marketing.to support hospitality businesses - where diners got a state-backed 50% discount on meals and soft drinks up to £10 each on Mondays, Tuesdays and Wednesdays for a limited period.
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