The California Consumer Privacy Act was meant to make tech giants more transparent about how they handle consumer data—and now thousands of companies from Starbucks to the Gap are racing to comply
By Patience Haggin Sept. 8, 2019 9:00 am ET For Gap Inc., GPS -0.77% January 2020 will bring a lot more than just after-Christmas sales.
But the law, which passed last year and goes into effect Jan. 1, applies to any for-profit business that does business in California and collects data on California residents, as long as its annual revenue tops $25 million, or it holds personal information on at least 50,000 consumers, or it generates at least 50% of its annual revenue from selling user data. Even companies with no physical presence in California but a website that serves Californians are preparing to comply.
Many other companies, though, are much further behind. The California law was passed last summer, but many companies delayed preparations during the lengthy amendment process. In a survey PricewaterhouseCoopers conducted last year, only 52% of respondents said they expected their company to be CCPA-compliant by January 2020.
Rena Mears, a principal with the law firm DLA Piper, said, “99% of the businesses that we’re dealing with are choosing to make the law apply to all their U.S. customers.”
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