UCLA third-string quarterback Chase Griffin is used to being overlooked. His marketing savvy and charisma helped him land extensive NIL endorsements.
. According to metrics compiled by Opendorse, an online platform that connects companies with athletes seeking NIL deals, Griffin’s 92,784 Instagram engagements — likes and comments — over the last year are more than five times those of the average UCLA athlete.
UCLA quarterback Chase Griffin hands off the ball to running back Brittain Brown against Stanford on Dec. 19, 2020, at the Rose Bowl. The community component of Chase Griffin’s deals is especially meaningful because he has helped feed hungry students by donating a portion of his proceeds to the Los Angeles Regional Food Bank’s weekend backpack program. He has raised more than $4,200, providing more than 16,000 meals, and expects that number to double by the end of this year.
As long as he can remember, Griffin has wanted to play for the Bruins. Born at UCLA Santa Monica Medical Center, he spent several early childhood years in Los Angeles, attending pre-kindergarten at Horace Mann Elementary School in Beverly Hills. “If you want to buy stock in a human being, buy stock in Chase Griffin because he’s just starting taking off,” coach Chip Kelly said. “That kid is a really special person.”
“In my mind, the NIL opportunity is limitless,” Griffin says in the video. “For the first time ever, we can partner with brands to combine the drive, discipline and focus that got us to this point and create a new, equitable and purpose-driven future.”
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