Burger King is bringing its vegan Impossible Whopper nationwide, starting Aug. 8.
to learn more about how the vegan item can drive foot traffic.
The popularity of alternatives that taste and look like meat has largely been driven by flexitarians, people who are trying to reduce their meat intake — a fact that surprised and impressed Finazzo when Burger King started thinking about adding a plant-based burger a year ago. As part of its plan to promote the burger, Burger King will offer a limited-time taste test box through its mobile app and delivery partner DoorDash. For $7, customers can receive a Whopper made with beef and an Impossible Whopper.
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