The company plans on investing $400 million to upgrade its image.
The flame-grilled burger will be getting a premium makeover with new flavor extensions and an improved execution across all of the chain's kitchens. It sounds like customers can look forward to the Whopper being more consistent and better quality.Burger King recently replaced its Ch'King with the new Royal line of chicken sandwiches, signaling a new approach to its menu, one that shows no mercy for underperforming items, no matter how recently they were launched.
According to the parent company, the Royal Crispy Chicken sandwiches are simpler to make, which improves the guest experience. And they're just the beginning, as BK plans on becoming a chicken destination.The chain plans on increasing its annual advertising budget by 30% in the next two years, which means you can expect to see a more concerted effort to reach customers and showcase all the guest experience improvements.Burger King's restaurants are about to get a makeover.
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