The story behind Burberry Beauty’s distinctly alluring modern scent, BurberryHero
Born and raised in the world’s perfume capital Grasse on the French Riviera, and to a perfumer father and sculptor mother, olfactory master Aurélien Guichard’s choice of craft was perhaps inevitable.
Using a combination of three cedarwoods – carefully sourced from the Atlas Mountains, Virginia and the Himalayas for the distinctive properties of each – that harmonise in a truly unique cedar note, the juice is creamy and smooth but with a smoky and a terse underlying weave. A fragrance with a 'what-Having grown up on his family plot of rosa centifolia, jasmine and verbena fields – the product of which was harvested for fellow perfumers – Guichard has a keen nose for impeccable ingredients.
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