Here's how to build your personal brand when the coronavirus has you working from home:
When you use the 26 letters of the Roman alphabet to communicate, you’re truly limiting your ability to express yourself. In fact, according to, words only account for about 7% of a communication. When you use video, you deliver a complete communication — including body language, intonation, and tone of voice, letting you deliver a more accurate and compelling message.
Set up your makeshift at-home studio where you know the sound is good, the lighting is right and what’s behind you is not distracting. Then, make all your meetings Zoom, Skype or FaceTime meetings. If you’re the meeting leader, set them up that way; if you’re a participant, encourage the leader to make it a video meeting. Then, be your best professional self during meetings. Show up on time, look the part and don’t multi-task.
Use video to stand out. When you have something to say that needs to command the attention—of, let’s say, your boss—send a video message instead of an email. We are bombarded with email so it’s hard to get your message noticed. When you use video, you cut through the clutter and send a subtle message that there’s something different about this communication. Sometimes, the medium is the message.
Create video updates for your team. If you want your people to pay attention to what’s going on, create regular team updates sharing the latest developments, what you see coming down the pike, and lots of acknowledgement for the great work of the members of your team. People are missing the human connection they experience in the office; a video message from you will be more connective and emotionally engaging than a boring email.
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