How does a beer brand sponsor a World Cup in a country where drinking is strictly regulated? By promoting alcohol-free beer
Budweiser is promoting its alcohol-free lager at the upcoming soccer World Cup in Qatar, balancing its role as the official beer of an event being held in a predominantly Muslim country with strict regulations on the sale and consumption of alcohol.
The company wants low-alcohol and no-alcohol beer products to make up at least 20% of the company’s global beer volume by 2025. The current figure stands at 6.63%, according to a company report published in February. Qatar will partly relax its alcohol restrictions during the tournament, which is set to take place in the tiny state between Nov. 20 and Dec. 18.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘Moment Of Truth’: FIFA World Cup Explored By Sony Pictures Television & Others Featuring Andres Iniesta, Lothar Matthäus, Michael OwenWith the next world cup in Qatar fast approaching, Sony Pictures Television is distributing a landmark examination of the tournament that has been running for nearly 100 years, titled The Moment of…
Read more »
World Cup 2022 final venue Lusail Stadium in Qatar failed its test run miserablyThe Lusail Stadium in Qatar failed its first test before the 2022 World Cup in epic fashion.
Read more »
How to watch World Cup 2022 | Digital TrendsWorldCup 2022 kicks off in Qatar in late November. Here are all the ways you can watch every match.
Read more »
Zac Efron Says He 'Almost Died' After Shattering His Jaw (Exclusive)ET spoke to Efron at the Toronto International Film Festival, where he was promoting his new film, 'The Greatest Beer Run Ever.'
Read more »
'The Radio Is A Bridge’: Inside The D.C. Area’s New Spanish Radio StationLa Pantera Spanish radio plays regional Mexican music, Spanish 'urban' music, and also has exclusive rights to air the World Cup.
Read more »
This Startup's Free Software Could Prevent Satellite CollisionsSlingshot Aerospace is rolling out a free version of its space traffic control software to satellite operators around the world.
Read more »