Despite calls to boycott the beer brand and retailer, respectively, both continue to sponsor events during Pride month.
A customer shops through Pride Month accessories at a Target store on June 06, 2023 in Austin, Texas. A rock and a hard place, that’s pretty much where Bud Light and Target live.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYExclusive sports coverage by Bruce Garrioch, Ken Warren and Tim Baines, in-depth crime and news from Gary Dimmock and city life coverage from arts writers Lynn Saxberg and Peter Hum. Plus, daily newsletters and events.
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Pride becomes a minefield for big U.S. companies, but many continue their supportMany big companies, including Target and Bud Light's parent, are still backing Pride events in June despite the minefield that the monthlong celebration has become for some of them.
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Pride becomes a minefield for big U.S. companies, but many continue their supportEven as they battle the negative publicity, Target and Bud Light haven’t pulled away from this year’s Pride celebrations
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