Bud Light suffered a bloodbath as consumers revolted against its new transgender social-media campaign that appears to exclude longtime loyal customers.
"In Bud Light's effort to be inclusive, they excluded almost everybody else, including their traditional audience.", working people and women as loyal Bud Light consumers the brand suddenly excluded in its race to go woke.
The Bud Light knight is seen interacting with fans in the stands during an NFL game between the Minnesota Vikings and Detroit Lions. Bud Light has prospered over the years marketing to sports fans. Bud Light's decision to dive into the culture wars was a "bad decision" that defied "virtually every rule in building brands and marketing," a national beer-industry analyst told FOX Business.
"They've already done enough damage in one week to disrupt year-long sales projections," a beer-sales representative who works with national beer retailers such as Costco told FOX Business.
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