Bud Light stands behind partnership with trans activist Dylan Mulvaney despite backlash
Mulvaney, a TikTok star with more than 10 million followers, posted a video advertising the beer company’s March Madness contest offering customers a chance to win $15,000.
Conservatives quickly jumped on the campaign and slammed the company’s decision to partner with a trans activist. They claimed the beer maker was pushing “gender propaganda.” However, Anheuser-Busch said the cans with Mulvaney’s face on them were a personal gift to her and that she is one of hundreds of influencers the company partners with.“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.”“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bud Light Explained Its Decision To Partner With Trans Influencer Dylan Mulvaney After Anti-Trans Backlash“From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.”
Read more »
Bud Light says pact with trans activist Dylan Mulvaney helps ‘authentically connect with audiences’Anheuser-Busch defended transgender activist Dylan Mulvaney appearing to be used as a Bud Light spokesperson, saying the move helps 'authentically connect with audiences.'
Read more »
Bud Light stands behind partnership with trans activist Dylan Mulvaney despite backlashAnheuser-Busch defended its discussion to enlist trans activist and influencer Dylan Mulvaney as a Bud Light brand influencer Monday in the face of growing backlash from the right.
Read more »
Kid Rock joins transphobic backlash to Bud Light's partnership with Dylan MulvaneyKid Rock posted a video of himself shooting up Bud Light cases after the beer brand partnered with actor and transgender activist Dylan Mulvaney.
Read more »
Kid Rock shoots up Bud Light cases, calls for boycotts after Dylan Mulvaney partnershipKid Rock shoots up Bud Light cases, calls for boycotts: ‘F— Bud Light, and f— Anheuser-Busch’
Read more »