Bud Light, America’s most popular beer, has managed to anger just about everybody. Sales are down 3 percent for the year after the company made a bid for inclusion, then backpedaled.
, and is assuring consumers it “never intended to be part of a discussion that divides people” according to a letter from CEO Brandon Whitworth.Bud Light’s bid for inclusion has barely dented the brand’s market dominance. AB InBev said on an earnings call last week that declines in the first three weeks of April, as uproar mounted, represented only a 1 percent drop in its global sales volumes.
If Anheuser-Busch InBev had said, “We stand on the side of equality,” Evans said, the opposition “probably would have died there.” “They’re trying to make sure they don’t lose either of these demographics,” Cooper said. “I don’t know if that’s going to be very effective.”, AB InBev CEO Doukeris blamed the hit to Bud Light on “misinformation and confusion” online about the extent of the brand’s partnership with Mulvaney, which left some consumers under the impression that “every can would be like the one that was in that post.” Others thought the can commemorating Mulvaney marked the start of an official Bud Light campaign.
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