Bud Light sales have dwindled and its stock has been downgraded in a continuing fallout since the popular beer ran a promotion with a transgender influencer last month.
Bud Light sales have dwindled and its stock has been downgraded in a continuing fallout since the popular beer ran a promotion with transgender influencer Dylan Mulveney last month.
Mulvaney, a San Diego-based trans rights activist and actress, posted an Instagram video April 1 to promote a contest for the beer brand. In the promotion, she showed off Bud Lite cans with her face on them commemorating her"365 days of girlhood" series in which she documents her gender transition., including from singers Kid Rock and Travis Tritt, and calls to boycott the brand. The 26-year-old Mulvaney, who has 10.8 million followers on TikTok and 1.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Dylan Mulvaney says she's 'having trouble sleeping' amid Bud Light scandalTransgender influencer Dylan Mulvaney appeared on a podcast and addressed the recent backlash against Bud Light for working with her.
Read more »
Marketing guru behind iconic Bud Light ads blasts ‘self-inflicted’ Dylan Mulvaney fiasco“It took us 20 years to take Bud Light beer to the No. 1 beer in the country, and it took them one week to dismantle it.”
Read more »
Dylan Mulvaney admits to 'having trouble sleeping' since Bud Light backlash eruptedTrans woman Dylan Mulvaney talked about problems sleeping in the wake of the backlash against Bud Light for making her a brand spokesperson.
Read more »
Transgender influencer Dylan Mulvaney ‘can’t sleep’ over Bud Light backlashTransgender influencer Dylan Mulvaney admitted on a recent podcast episode that the relentless backlash over her Bud Light partnership has kept her up at night.
Read more »
The truth about Bud Light brewery's stock and sales since Mulvaney falloutAnheuser-Busch's stock price and Bud Light sales figures have been a focus for those boycotting the brand. What do sales data and the markets tell us?
Read more »