Bud Light has been dethroned by Modelo Especial as the best-selling beer in the U.S., according to a report.
Bud Light has been dethroned by Modelo Especial as the best-selling beer in the U.S., according to a report, following a boycott of Bud Light that began in April in response to its partnership with trans influencer Dylan Mulvaney.
Modelo accounted for 8.4% of U.S. retail beer sales in the four weeks ending June 3, the Wall Street Journal reported Tuesday , citing an analysis of Nielsen data by beer-industry tracker Bump Williams Consulting. For Bud Light, the Journal said, that figure stood at 7.3%. According to the report, Bud Light sales plunged 24% year over year for the week ended June 3, though Bud Light is still the top-selling beer overall through the first five months of the year.
Fueled by anti-trans sentiment that LGBTQ+ advocacy groups say has been coordinated, the boycott has led to a sharp drop in Bud Light sales in recent weeks. Those sales declines have generally been above 20%. Sales of other beers owned by Bud Light’s parent, Anheuser-Busch InBev BUD , also suffered in the process.
“It’s difficult to determine the duration of the boycott, but it has already lasted longer than industry executives anticipated and appears likely to impact the July 4th holiday,” BofA analysts said in a research note.
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