Bud Light Boycott Sparks Big U.S. Profit Drop for AB InBev

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Bud Light Boycott Sparks Big U.S. Profit Drop for AB InBev
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AB InBev said its U.S. sales and profit plunged in the second quarter as drinkers abandoned Bud Light, but the beer giant said the brand is still viewed favorably

Brewing giant lost market share after Dylan Mulvaney debacle but says consumers remain favorable toward Bud LightDylan Mulvaney, a transgender influencer with more than 1.

8 million Instagram followers, criticized Bud Light on Thursday for not publicly supporting her after her association with the beer brand sparked calls for a boycott. Photo: Angela Weiss/AFP/Getty Imagessaid its U.S. sales and profit plunged in the second quarter as drinkers abandoned Bud Light, but the beer giant defended the brand, saying it is still viewed favorably by consumers.

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