And yes, it will be stocked with actual Rolex watches you can buy.
, a landmark building at 701 North Michigan Avenue. It was built in 1924 in the Italian Renaissance style, with columns, pediments and soaring arched windows, all of which have been preserved and restored. If you want to keep shopping after your visit to the Rolex store, Saks Fifth Avenue is across the street, right next to Tiffany & Co. Cartier is a block away.The boutique is designed according to the Rolex palette, but with the historical elements of the building in mind.
Construction on the new store began in June 2021, and the space replaces the older, smaller store, which opened in 2011 and officially closed on January 5. Bucherer acquired Tourneau, and its 30 retail outlets in the U.S., in 2018, and last year renovated and reopened the flagship Tourneau Time Machine store, now called the Bucherer Time Machine, on 57th Street in New York City. It houses 40 brands, including Rolex, Patek Philippe, Cartier, Panerai, Omega, IWC, Jaeger-LeCoultre, Vacheron Constantin, Breguet, Blancpain, Piaget and its own brand, Carl F Bucherer.
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