Bruce Lee’s daughter sues Chinese fast food chain for using late kungfu master’s image GlobeBusiness
, requesting that the food firm stop using the image and pay an additional 88,000 yuan to cover legal expenses.
It also asked that the Guangzhou-based chain to issue clarifications for 90 days to say that it has nothing to do with Bruce Lee. Real Kungfu, which sells rice bowls with Chinese dishes, was founded in 1990 and has outlets in more than 57 Chinese cities.Its logo is of a man dressed in a yellow long-sleeved top whose looks and stance are similar to Bruce Lee and his famed ’ready to strike’ pose.
Real Kungfu on its Weibo account on Thursday said it was “puzzled” by the lawsuit as it had used that logo for the past 15 years. It said that while there had been some issues in the past, its use of the logo was approved by national authorities. The filing of the case comes as China has pledged to improve protection for intellectual property rights and apply stiffer penalties, one of the key topics in Beijing’s trade dispute with the United States.
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