Bronco buyers spend an average of $1700 on Ford accessories.
report, Ford executives say that the Bronco is currently the most customized product in the automaker’s portfolio. The Bronco Sport isn’t far behind, as its customers spend an average of $800 on parts from Ford’s own catalog. That figure puts the Bronco Sport right in line with the all-mighty F-150 as far as customization dollars are concerned.
The automaker knew how important modifications are to the off-road community, and worked with well-known companies like Warn and Yakima to create these components before the trucks even debuted. Customers can even spec the accessories they’d like to have on their truck right from the dealer before the truck arrives. This has created somewhat of a lucrative business model for certain dealerships. Take Steve Olliges' Team Ford dealership in Las Vegas, Nevada, for example.
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