'I’m simply trying to get people to open up their minds and quit clinging to antiquated notions of what a successful life looks like.'
The photographer Suzanne Heintz is sick and tired of being told that she needs to marry and have kids. Although she acknowledges the strides made by women in the past decades in her interview with Feature Shoot, she feels now that a new sort of feminine mystique has emerged in the past years; rather than being expected to be perfect housewives, society now demands that women have the family, the career, and the flourishing social life.
ADVERTISEMENT Her series, titled Life Once Removed, hopes to lay bare the confusing path set before modern women by posing with a mannequin family. In the style of 1950s suburban ad campaigns , she travels from Paris to the face of a Christmas card, driving the heavy burden of what she calls her “uncooperative fiberglass quadriplegics” with manic determination. In the end, her journeys are futile; at her table sits an impassive husband and daughter.
Tags: mad men , Photography , sexism , marriage , advertising , having it all , suzanne heintz , spinster , life once removed , family values , american dream
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