Brewers including Carlsberg and Anheuser-Busch InBev say interest is growing in such booze-free brews across the Middle East and North Africa, presenting...
CAIRO/LONDON - Egyptian Mohannad Abdelazeem , 35, doesn't drink alcohol . But he does consume three or four cans per day of Moussy and Fayrouz - alcohol-free beers.
AB InBev launched its flagship alcohol-free beer Corona Cero in Saudi Arabia in the first quarter. Announcing the planned launch in September 2023, Brian Perkins, AB InBev's head of Western Europe, said Corona Cero offered "new frontiers of growth and brand building in expansion markets". AB InBev is focused on appealing to existing beer drinkers, who currently drive zero-alcohol sales globally, executives told Reuters.
While all brewers operate in the Middle East and North Africa, their beer sales in many countries are focused on a niche market of travellers and expatriates - which is growing as tourism increases. AB InBev's chief marketing officer Marcel Marcondes said the company was not making any specific effort to grow in Middle Eastern markets, which are not a priority and where it does not advertise.
Middle East Jason Warner Anheuser-Busch Inbev Drink Alcohol Mohannad Abdelazeem Fayrouz Non-Alcoholic Beers Alcohol Consumption Brewers
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