Brewer AB InBev says New Delhi ban to adversely hurt its business in the city

Brewer AB InBev, the maker of popular beer brands such as Hoegaarden and Stella Artois, says a three-year ban on its sales in New Delhi will adversely hurt its business and could potentially boost moonshine trade in the city by AdityaKalra

Describing the ban as “irrational and perverse”, the company said it would “face substantial adverse impact on its business operations and livelihood in Delhi and is in fact incurring losses due to black listing”.“Apart from loss of goodwill and reputation, the domestic beer business of the petitioner has come to a complete standstill in New Delhi,” AB InBev added in the court filing dated Sept. 2, which has previously not been reported.

The Delhi government’s ban order came after a three-year investigation which found that beer maker SABMiller used duplicate barcodes on its bottles supplied to city retailers in 2016, allowing it to pay lower levies. AB InBev’s beer portfolio includes famous brands such as Budweiser, Hoegaarden, Corona and Stella Artois.

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