Breast cancer awareness advocates question how the money that's fundraised is used

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Breast cancer awareness advocates question how the money that's fundraised is used
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Investigative Reporter Patrick Nelson has spent more than a decade working in newsrooms across the country with stops in Wyoming, Texas, Wisconsin, California, and right here in Colorado.

COLORADO SPRINGS, Colo. — You may have seen plenty of companies selling pink merchandise recently and items with the breast cancer ribbon on them for Breast Cancer Awareness Month. Many consumers are now asking if companies moving this pink merchandise are actually putting any of that money they’re making toward research, prevention or supporting those impacted by the disease?

”In a lot of cases that money doesn’t go to any nonprofits and that business is not responsible for giving that money to nonprofits because the use of that pink ribbon is not regulated by anyone, so it’s important that people know that,” Liebert said. Rick Baker lost his wife Becky to breast cancer in 2017. In her memory, he launched the Becky Baker Foundation, providing thousands of free mammograms to women in the Colorado Springs community and beyond. Along with that effort, he also wants consumers to be comfortable asking for more information about breast cancer causes.

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