Young women are consuming more pot than men for the first time in a historic shift in the $30 billion U.S. cannabis industry, prompting companies to revamp...
- Young women are consuming more pot than men for the first time in a historic shift in the $30 billion U.S. cannabis industry, prompting companies to revamp products and step up investments.
Women now make up 55% of the user base on Jointly, a cannabis product discovery app, and are even surpassing men in spending in certain areas. In September, the average purchase size of female buyers exceeded $91 at Housing Works Cannabis Co, New York's first legal dispensary, compared with $89 by male buyers.
The rise could be partly attributed to medical reasons like stress and anxiety, said NIDA director Nora Volkow, one of the study authors. The firm, which holds a 45% market share in the cannabis beverage market, said its range of offerings, including its XMG brand's lemon iced tea that is sold for around $6, has been a big hit with women.
A generational shift is also evident. Several retailers and dispensary owners have reported that their younger customers, or Gen Z, are consuming less alcohol and tobacco, and more cannabis.
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