.fwstockholm has been cancelled indefinitely 🙁 fashionweekstockholm fwstockholm stockholmfashionweek
Earlier this week, the Swedish Fashion Council decided to cancel Stockholm Fashion Week indefinitely.“Stepping away from the conventional fashion week model has been a difficult, but much-considered decision. We need to put the past to rest and to stimulate the development of a platform that is relevant for today’s fashion industry.”in the Nordic region. CPHFW tends to gain a larger buyer presence and international recognition, in addition to several Swedish designers choosing to show there.
In recent years, several brands have decided to step away from the runway to showcase their newest collections. Brands such as Burberry, Tom Ford, and Tommy Hilfiger have stopped with runway shows and focused more on a “see now, buy now,” method. Although this trend has not gone mainstream, it is something we could expect more of in the future, and something that the Swedish Fashion Council may think about when showcasing designers’ work in the future.
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